Bookish is a new book recommendation and e-commerce site competing with the likes of Goodreads, Library thing and Amazon. Although some question the effectiveness of these sites, Bookish promises a different experience based on the resources and expertise available to publishers driving the project.

Bookish is a collaboration between a group of major publishers  claiming their recommendations engine, with input from real editors, is the best yet. With publishing heavyweights like Penguin, Random House and Scholastic on board, the site has already collected an impressive list of contributors, 400 000 author profiles and 1.2 million books in their catalogue.

At this stage, Bookish is leaving the social aspect of recommendations to established sites like Goodreads although they do link to Facebook. Their focus is editorial content – delivering magazine style essays, articles, news and reviews written by authors and professional editors.

Bookish represents an interesting commercial model for publishers to position themselves as an alternative to community based book recommendation sites. Whether Bookish stays impartial, only time will tell.